Whoosh! Airlines
Whoosh! is a concept for a new domestic budget airline and its no-frills business model is reflected with a playful, cheerful brand identity. Its customer base are people on short holidays and weekends away. Its values are low prices and great service. The mark incorporates a cute mascot that is used extensively on branding: from the tail of the planes to IDs and packaging. The palette is unabashedly bright and happy; the type soft and friendly – all reflecting the core Whoosh! brand values. Layout is simple and pared back, matching the aesthetic to the airline’s no-frills identity.
The main Whoosh! entry point is its booking app, which likewise reflects the brand’s identity with colour scheme, typography and UX. People planning quick trips want a quick, easy experience. Buttons and CTAs are big and friendly; the user journey simple and unencumbered.
